Guilty Mom : Mother’s Day Campaign

by | Campaign

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sayyid-hannan-mothersday-campaign-creative-storyteller-brand-strategist-haris-andco-dital-marketing-india-best-campaign
sayyid-hannan-mothersday-campaign-creative-storyteller-brand-strategist-haris-andco-dital-marketing-india-best-campaign
sayyid-hannan-mothersday-campaign-creative-storyteller-brand-strategist-haris-andco-dital-marketing-india-best-campaign
sayyid-hannan-mothersday-campaign-creative-storyteller-brand-strategist-haris-andco-dital-marketing-india-best-campaign
sayyid-hannan-mothersday-campaign-creative-storyteller-brand-strategist-haris-andco-dital-marketing-india-best-campaign
sayyid-hannan-mothersday-campaign-creative-storyteller-brand-strategist-haris-andco-dital-marketing-india-best-campaign

They are aching for what they couldn’t quite achieve.

Guilt creeps in when love runs deep but tasks remain unfinished.

Yet, feeling this guilt is a testament to the lasting hunger for being good. Mothers bear this weight because their love knows no bounds, driven by an unwavering commitment to their children.

Guilt is born from unconditional love.

You’re a Mother, that’s why.

Happy Mother’s Day

What this campaign is about.

Mothers are superheroes, right? They juggle a million tasks, radiate endless love, and somehow keep everyone fed and clothed. But even superheroes feel a pang of guilt sometimes.

This Mother’s Day, let’s explore the guilt that can creep in for moms, and why it’s actually a sign of something wonderful.

The To-Do List That Never Ends:

Every mom knows the feeling. One task finishes, and two more pop up in its place. Laundry, dishes, school projects, doctor’s appointments – the list goes on. It’s easy to feel overwhelmed and guilty that haven’t gotten to everything on it.

This guilt comes from a place of immense love. Moms care so deeply about their children’s well-being that they want to provide for every need. And that’s something to be proud of, not ashamed of.

Love Without Boundaries:

Guilt can be a reminder of a mother’s unwavering commitment. It shows they’re constantly striving to be the best parent possible, even when it feels impossible

So next time a mom feels that pang of guilt, take a deep breath and know this: They’re not alone. Every mom feels it sometimes. And it’s a testament to the incredible love they carry in their hearts.

Happy Mother’s Day to all the amazing moms out there!

Crew & Cast

Concept & Creative Direction: Sayyid Hannan
Copy Writer : Nihal Zubair
Art Director : Mujeeb
Production : Shafeeq
Asst. Production: Harshad

Cast: Sugathakumari, Hadi Farooque, Archa Ram, Amal Shafeek, Shazmina, Anju.

Special Thanks : Sidheeq Shajahan, Suha Fazal, and and Vishnu

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